Kitchen designers open Dumbo showroom, by Brian Abate

Reform, a Danish Kitchen company formed by Michael Andersen and Jeppe Christensen, celebrated the grand opening of their flagship kitchen showroom in Dumbo this November. The address is 39 Main St.

The new location in Dumbo is Reform’s largest showroom investment ever and marks the beginning of the brand’s expansion into the United States market with three more showroom openings already scheduled in Los Angeles, Philadelphia, and New Jersey. The expansion is financed by Paris-based Experienced Capital, who invested €25 million (just under $26 million) in Reform.

“We see a great fit because the neighborhood is known for being a hub for creatives such as designers, architects, and artists,” said Rikke Bødker Christensen, public relations manager at Reform. “We are a design brand working with architects and designers, so we see a natural connection to the area in that sense. Besides that, Dumbo has a vibrant and forward-thinking atmosphere that we really like and that we also think is reflected in the way we work. It’s easily accessible to the rest of the city and the picturesque location just between Manhattan and Brooklyn bridge just makes it a great spot.”

“We want to show that you don’t have to choose between quality and affordability,” Bødker Christensen said. “You can have both.”

Reform often uses IKEA products and Jeppe Christensen said in an interview with friendsoffriends.com, “When you’re starting a company, you really need to just go ahead and do stuff so you can gain some momentum.”

However, while some people still think of Reform as an IKEA hack firm, that is no longer the case.

“Today we are a ‘complete’ kitchen brand producing our own interior – cabinets, and drawers – which means that we now offer the ‘full package’ in order to provide a better customer journey and quality,” Bødker Christensen said.

The grand opening showcased some of Reform’s kitchen designs and they had some great food too.

Author

Share:

Facebook
Twitter
LinkedIn

Comments are closed.

READ OUR FULL PRINT EDITION

click here to see our previous issues.

Our Sister Publication

a word from our sponsors!

Latest Media Guide!

Where to find the Star-Revue

Instagram

How many have visited our site?

wordpress hit counter

Social Media

Most Popular

On Key

Related Posts

Special birthday issue – information for advertisers

Author George Fiala George Fiala has worked in radio, newspapers and direct marketing his whole life, except for when he was a vendor at Shea Stadium, pizza and cheesesteak maker in Lancaster, PA, and an occasional comic book dealer. He studied English and drinking in college, international relations at the New School, and in his spare time plays drums and

PS 15’s ACES program a boon for students with special needs, by Laryn Kuchta

At P.S. 15 Patrick F. Daly in Red Hook, staff are reshaping the way elementary schoolers learn educationally and socially. They’ve put special emphasis on programs for students with intellectual disabilities and students who are learning or want to learn a second language, making sure those students have the same advantages and interactions any other child would. P.S. 15’s ACES

Big donors taking an interest in our City Council races

The New York City Council primary is less than three months away, and as campaigns are picking up steam, so are donations. In districts 38 and 39 in South Brooklyn, Incumbents Alexa Avilés (District 38) and Shahana Hanif (District 39) are being challenged by two moderate Democrats, and as we reported last month, big money is making its way into

Wraptor celebrates the start of spring

Red Hook’s Wraptor Restaurant, located at 358 Columbia St., marked the start of spring on March 30. Despite cool weather in the low 50s, more than 50 people showed up to enjoy the festivities. “We wanted to do something nice for everyone and celebrate the start of the spring so we got the permits to have everyone out in front,”